B to B Breakfast @ Kunjanimation
The Current landscape:
Animation South Africa, government organizations and donors, such as the NFVF,
DTI, IDC, WESGRO, endeavor to aid in the development of the South African Animation Industry, both locally and internationally.
The majority of animation studios in South Africa do not have the capacity to service
or co-produce long form projects. SA’s only established long form features studio is not considering copro, as this does not fit in with their model.
With the coproduction treaty between France and South Africa as a backdrop,
South African and French animation industries have been engaged in discussions and
exchanges in the past 3 years. This process has been facilitated by ASA and
IFAS/French Embassy, using Kunjanimation and Annecy festival/ MIFA as platforms for delegations and workshops on both sides.
As a result of this ongoing French/South African dialogue, coproductions and
service work projects with French producers are being discussed at the moment, as part of a more global approach including discussions with government organizations on the animation cluster/hub concept and a possible link with the French experience in this regard.
The French Animation delegation and the B2B breakfast represent an opportunity
for concrete steps forward in this process and the development of production pipelines
in line with the requirements of international coproductions / service work.
Short-form and T.V series should be considered the most viable working model given
the South African animation landscape.
Proposition & Format to doing business with France: mentorship process through
a special SA call for projects @ MIFA 2015
We propose that Animation South Africa takes up the mandate with government
organizations to assist in developing studios to a point where they could manage feature film and/or series pipelines.
The French partners could take up the role of mentors in achieving this mandate, with a view to future co production and/or service work agreements.
In relation with ASA and IFAS/French Embassy and in addition to its regular international call for projects http://www.annecy.org/take-part/submit-work/submit-a-project, MIFA will launch a “special SA” call dedicated to South African projects.
The SA projects will be selected by a jury including MIFA, French professionals,
studios/producers, and a broadcaster. They will get support and professional expertise
ahead of a pitch slot at MIFA, in front of a public of animation professionals. The winning projects will go through a mentorship process with French partner studios for the development of the projects, leading to a potential coproduction or partnership.
Short films and TV series are prioritized in terms of categories of projects submitted but the call will be open to feature films and transmedia projects, as per the international call for projects.
With the support of the government organizations and donors and the different film funds and scheme available (NFVF, DTI), budget allocations will be made for this slate of productions on the South African side.
Throughout the production pipeline each successful studio applicant and its title will be mentored by French partner but remain the lead production animation studio in South Africa, meaning applicants would receive the grants and continue to play a part in the potential future exploitation or further production should this result in a coproduction.
The Outcome: is likely to develop the SA industry to a position where it may be better matched for a series or film in a coproduction with France and other countries. The gains for South Africa from this program means progress is accelerated and, we expect the growth in talent and studio capacity likely resulting in collaborations or new bigger long form studios being birthed.