Business France named top trade promotion organization
Business France, the national agency that promotes the internationalization of the French economy, won the best trade promotion organization from a developed country award at the 11th Trade Promotion Organization Network World Conference & Awards on 24 November 2016.
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.
Trade and investment promotion organization Business France has been awarded this year’s top prize for launching innovative programmes that help small and medium-sized enterprises (SMEs) to better benefit from regional and global trade opportunities.
Business France, with the investment bank Bpifrance and credit insurance company Coface, was praised for delivering customized support to connect 1,000 mid-sized companies with high growth potential to international markets. Of 850 companies enrolled, 65% have signed or negotiated an export contract.
In South Africa, Business France office is in Sandton, Johannesburg and is divided into 5 departments:
• Consumer goods and healthcare
• Infrastructure, transport, industries
• Agriculture and food industries (Agrotech)
• ICT & Services
• Invest in France
The French trade Commission in South Africa has 15 employees.
Business France also promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the V.I.E international internship program.