Famous Brands partners with the French global bakery-group café Paul [fr]
Famous Brands has signed a ground-breaking agreement with the French global brand, PAUL, owner of bakeries, pastry shops and cafés of the same name. Famous Brand will become Paul’s South African Licensed Partner for a ten-year period.
In terms of the agreement with PAUL, Famous Brands will open five restaurants over a five-year period in three trading formats. The first flagship PAUL restaurant is scheduled to open by the end of calendar year 2016.
PAUL is a family-owned French chain of bakery-cafés established in 1889 in Croix, Northern France and is now represented in 41 countries.